Privacy Policy

Introduction and Scope

Welcome to MARKWTDesigns LLC. Your privacy is not an afterthought; it is a fundamental part of how we operate our business. This Privacy Policy explains in clear, straightforward language how we collect, use, disclose, and safeguard your personal information when you visit our website markwt.shop, make a purchase, create an account, subscribe to our newsletter, or interact with us in any other way. We are committed to being transparent about our data practices and to giving you meaningful control over your information.

This policy applies to all users of our Site, whether you are a casual browser, a registered customer, a wholesale buyer, or someone who simply contacts us with a question. It also applies to information we collect offline, such as when you call our customer service line or send us physical mail. By using our Site or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree, please do not use our Site or provide us with your information.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. The most current version will always be posted on this page, with the “Last Updated” date at the top. We will notify you of material changes by email (if we have your email address) or by a prominent notice on our Site before the changes take effect. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

For any questions about this Privacy Policy or to exercise your privacy rights, please contact us at:

  • Email: lottiedelsie1vc@hotmail.com

  • Phone: +8416812530380

  • Mail: MARKWTDesigns LLC, 1209 MOUNTAIN ROAD PL NE STE R, ALBUQUERQUE, NM 87110, USA

Information We Collect

We collect several types of information from and about you. Some of this information can directly identify you (personal information), while other information is anonymous or aggregated.

Information You Provide Directly to Us

When you interact with our Site or our customer service team, you may choose to provide us with the following categories of personal information:

  • Identity and Contact Data: Your full name, billing address, shipping address, email address, telephone number, and date of birth (if you create an account). For wholesale customers, we may also collect your business name, tax ID or resale certificate, and business license information.

  • Payment Data: When you make a purchase, you provide payment information such as credit or debit card number, card expiration date, CVV code, and billing zip code. As explained in our Payment Methods page, this information is collected directly by Stripe, our payment processor, and is not stored on our servers. We receive only a token that allows us to process refunds and identify the transaction, but not your full card number.

  • Account Credentials: If you create an account, you provide a password. We store this password using strong hashing algorithms; our employees cannot see your password.

  • Order History: We maintain a record of your past purchases, including product details, quantities, prices, shipping addresses, and tracking numbers.

  • Communications: When you contact us by email, phone, or through the contact form, we collect the content of your communication, your contact information, and any attachments you send. We may record phone calls for quality assurance and training purposes, but we will notify you before doing so.

  • User-Generated Content: If you leave a product review, upload a photo, or participate in any interactive feature on our Site, we collect the information you submit. Reviews and photos may be publicly displayed on our Site.

  • Newsletter Subscriptions: If you sign up for our email newsletter, we collect your email address and, optionally, your name and preferences regarding product categories.

  • Surveys and Promotions: From time to time, we may invite you to participate in surveys or contests. If you choose to participate, we collect the information you provide, such as your opinions, demographic information, or entries.

Information Collected Automatically

When you browse our Site or interact with our emails, we automatically collect certain technical information using cookies, web beacons, log files, and similar tracking technologies. This information generally does not directly identify you but may be combined with other data to do so. Categories include:

  • Device Information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and language settings.

  • Usage Data: Pages you view, products you click on, search terms you enter, time spent on each page, date and time of your visit, referring website (the site you came from), and exit pages.

  • Location Data: Your IP address provides a general geographic location (city, state, country). We do not collect precise GPS location without your explicit consent.

  • Shopping Behavior: Items you add to your cart, items you save to your wishlist, abandonment of checkout, and your purchase history.

  • Email Engagement: If you receive our marketing emails, we may collect information about whether you opened the email, clicked on any links, or unsubscribed.

Information from Third Parties

We may receive information about you from third-party sources, including:

  • Payment Processors (Stripe): Stripe provides us with the last four digits of your credit card, the card brand, and a transaction ID. Stripe does not share your full card number with us.

  • Shipping Carriers (USPS, FedEx, DHL): Carriers provide us with delivery confirmation and tracking updates.

  • Social Media Platforms: If you interact with our social media pages (Instagram, Facebook, Pinterest), those platforms may share aggregated analytics or, if you choose to log into our Site using a social media account, they may share your name, email address, and public profile information (with your permission).

  • Fraud Prevention Services: We may use third-party fraud detection tools that analyze IP addresses, device fingerprints, and other data to identify potentially fraudulent transactions.

How We Use Your Information

We use the information we collect for the following business purposes. Under applicable privacy laws (such as GDPR and CCPA), we rely on different legal bases depending on the purpose.

To Process and Fulfill Your Orders

  • Purpose: To accept and process your payment, pack and ship your order, provide order confirmations and tracking information, handle returns and refunds, and communicate with you about your order status.

  • Legal Basis: Performance of a contract (your purchase agreement with us), legitimate interest (to run our business efficiently), and legal obligation (to retain transaction records for tax purposes).

To Provide Customer Support

  • Purpose: To respond to your inquiries, resolve disputes, provide technical assistance, process returns and exchanges, and handle complaints.

  • Legal Basis: Performance of a contract, legitimate interest (to maintain customer satisfaction).

To Improve and Personalize Your Experience

  • Purpose: To remember your preferences (e.g., language, saved cart items), recommend products that may interest you based on your browsing and purchase history, and optimize our website layout and content.

  • Legal Basis: Legitimate interest (to enhance our services and marketing effectiveness), consent (for cookies, where required).

To Market and Advertise to You

  • Purpose: To send you promotional emails about new products, sales, special offers, and beauty tips (if you have opted in). To display targeted ads on third-party platforms (e.g., Facebook, Google) based on your browsing behavior. To measure the effectiveness of our marketing campaigns.

  • Legal Basis: Consent (where required by law, such as for email marketing in some jurisdictions), legitimate interest (to grow our business). You can opt out at any time.

To Prevent Fraud and Ensure Security

  • Purpose: To detect and prevent fraudulent transactions, unauthorized account access, identity theft, and other illegal activities. To maintain the security of our website and systems.

  • Legal Basis: Legitimate interest (to protect our business and customers), legal obligation (to comply with payment card industry security standards).

To Comply with Legal Obligations

  • Purpose: To respond to lawful requests from law enforcement, courts, or regulatory agencies. To enforce our Terms and Conditions. To defend against legal claims.

  • Legal Basis: Legal obligation, legitimate interest.

For Internal Analytics and Business Operations

  • Purpose: To analyze website traffic, sales trends, customer demographics, and product popularity. To conduct internal research and development. To manage our inventory and supply chain.

  • Legal Basis: Legitimate interest (to improve our business operations).

Sharing and Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We only share your information in the following limited circumstances:

Service Providers and Business Partners

We engage trusted third-party companies to perform functions on our behalf. These service providers are contractually obligated to use your information only to provide the specific services and to protect your data. Categories of service providers include:

  • Payment Processing: Stripe (payment gateway). Stripe’s privacy policy is available at stripe.com/privacy.

  • Shipping and Fulfillment: USPS, FedEx, DHL (carriers). They receive your name, address, and sometimes phone number and email to facilitate delivery.

  • Email Marketing: We use an email service provider (e.g., Klaviyo, Mailchimp, or similar) to send our newsletters and order confirmations. They receive your email address and name.

  • Website Hosting and Analytics: Our website is hosted on a secure cloud platform. We use analytics tools such as Google Analytics to understand visitor behavior. These providers may collect IP addresses and usage data.

  • Customer Service Software: We use helpdesk software to manage support tickets. They receive your contact information and message content.

  • Fraud Detection: We use services that analyze transaction data to flag suspicious activity.

  • Review Management: If you leave a product review, the review platform may display your name, review text, and photo publicly.

Legal Compliance and Protection

We may disclose your information if required to do so by law, such as in response to a subpoena, court order, or other legal process. We may also disclose information to:

  • Enforce our Terms and Conditions.

  • Protect the rights, property, or safety of MARKWTDesigns LLC, our customers, or others.

  • Investigate and defend against third-party claims.

  • Assist in the prevention or investigation of fraud, security breaches, or other illegal activity.

Business Transfers

If MARKWTDesigns LLC is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or use of your personal information, and we will give you choices about your information.

With Your Consent

We may share your information for any other purpose disclosed to you and with your explicit consent.

Aggregated and Anonymous Data

We may share aggregated, anonymized data (which cannot identify you individually) with third parties for research, marketing, analytics, or other purposes. For example, we might report that 60% of our customers are female, or that our best-selling lash style is the “Volume Mink.”

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. A cookie is a small text file placed on your device when you visit a website. You can control cookies through your browser settings.

Types of Cookies We Use

  • Strictly Necessary Cookies: These are required for the Site to function properly. They enable you to navigate the Site, add items to your cart, and complete checkout. Without these cookies, the Site would not work. You cannot disable them.

  • Performance Cookies: These collect information about how visitors use our Site, such as which pages are visited most often and if they receive error messages. These cookies help us improve the Site’s performance. All information collected is aggregated and anonymous.

  • Functional Cookies: These remember your preferences (e.g., language, region, saved login) to provide a more personalized experience. They may also remember items in your cart even if you leave the Site and return later.

  • Targeting/Advertising Cookies: These are set by our advertising partners (e.g., Google, Facebook) to build a profile of your interests and show you relevant ads on other websites. They do not store direct personal information but are based on uniquely identifying your browser and device.

Your Cookie Choices

When you first visit our Site, you will see a cookie banner asking for your consent to non-essential cookies. You can accept all cookies, reject all non-essential cookies, or customize your preferences. You can also change your cookie settings at any time by clicking the “Cookie Preferences” link in the footer of our website.

Additionally, most web browsers allow you to control cookies through their settings. You can set your browser to block all cookies (including strictly necessary ones, which may break the Site) or to delete cookies when you close the browser. For instructions, consult your browser’s help menu. Please note that blocking cookies may impair or prevent certain features of our Site.

Do Not Track Signals

Some browsers have a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Our Site does not currently respond to DNT signals because there is no universally accepted standard for how to interpret them. However, we do honor the cookie consent choices you make through our cookie banner.

Google Analytics

We use Google Analytics to understand how visitors interact with our Site. Google Analytics uses first-party cookies to collect anonymous information such as your IP address, time of visit, pages viewed, and referring website. Google may transfer this information to servers in the United States. You can learn more about Google Analytics’ privacy practices at policies.google.com/privacy. To opt out of Google Analytics entirely, you can install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods depend on the type of information and the purpose for which we collected it.

  • Order Information: We retain your order history for as long as your account is active, and thereafter for a period of 7 years to comply with tax, accounting, and warranty obligations. After 7 years, order data is anonymized or deleted.

  • Account Information: If you create an account, we retain your profile data (name, email, addresses) until you close your account or request deletion. Even after account closure, we may retain certain information for legal compliance or fraud prevention.

  • Customer Service Communications: We retain email and chat transcripts for 2 years from the last communication, to help us resolve future issues and train our staff.

  • Newsletter Subscriptions: We retain your email address until you unsubscribe. After unsubscribing, we retain your email on a suppression list to ensure you do not receive future emails.

  • Cookies and Analytics Data: Retained for up to 26 months in Google Analytics, after which it is automatically deleted.

When we delete your information, we do so securely, using methods that ensure it cannot be reconstructed or read.

Your Privacy Rights and Choices

Depending on where you reside, you may have certain legal rights regarding your personal information. MARKWTDesigns LLC respects all applicable privacy laws, including the California Consumer Privacy Act (CCPA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), and the General Data Protection Regulation (GDPR) for our customers in the European Economic Area (EEA) and United Kingdom.

Rights for All Users

Regardless of your location, you have the following rights:

  • Right to Access: You may request a copy of the personal information we hold about you.

  • Right to Correction: You may request that we correct inaccurate or incomplete information.

  • Right to Deletion: You may request that we delete your personal information, subject to certain exceptions (e.g., we may need to retain information to complete a pending transaction, comply with a legal obligation, or detect fraud).

  • Right to Opt Out of Marketing: You may unsubscribe from our marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any email. You may also request that we stop sharing your information for marketing purposes with third parties (though we do not currently share for such purposes).

  • Right to Data Portability: You may request a copy of your information in a structured, commonly used, machine-readable format (e.g., CSV or JSON).

Additional Rights for California Residents (CCPA)

If you are a California resident, you have the following additional rights:

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting or selling the information, and the categories of third parties with whom we share the information.

  • Right to Opt Out of Sale or Sharing: Under the CCPA, “sale” includes sharing information for cross-context behavioral advertising. We do not sell your personal information for monetary compensation. However, we do use advertising cookies that may be considered a “sale” under the broad CCPA definition. You can opt out of such “sales” by clicking the “Do Not Sell or Share My Personal Information” link in our website footer or by adjusting your cookie preferences.

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you goods or services, charge different prices, or provide a different level of service.

California residents also have the right to request that we delete personal information collected from them, subject to exceptions.

Additional Rights for EEA/UK Residents (GDPR)

If you are in the European Economic Area or the United Kingdom, you have the following additional rights under the GDPR:

  • Right to Restriction of Processing: You may request that we restrict how we use your information in certain circumstances (e.g., if you contest the accuracy of the information).

  • Right to Object to Processing: You may object to our processing of your information based on legitimate interests or for direct marketing.

  • Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have violated your privacy rights.

Our legal basis for processing personal information of EEA/UK residents is primarily performance of a contract (to fulfill your orders) and legitimate interests (to run our business). For marketing emails, we rely on your consent, which you can withdraw at any time.

How to Exercise Your Rights

To exercise any of the above rights, please submit a verifiable request to us by:

  • Email: lottiedelsie1vc@hotmail.com with the subject line “PRIVACY REQUEST”

  • Phone: +8416812530380

  • Mail: MARKWTDesigns LLC, 1209 MOUNTAIN ROAD PL NE STE R, ALBUQUERQUE, NM 87110, USA

To verify your identity, we may ask you to provide your name, email address, order number, or other information that matches our records. For account holders, we may ask you to log into your account and submit the request through a secure form. We will respond to verifiable requests within 30 days for GDPR requests and 45 days for CCPA requests (we may extend this period by an additional 45 days if necessary, with notice). There is no fee for making a request unless it is excessive, repetitive, or manifestly unfounded.

Authorized Agents

California residents may use an authorized agent to submit a request on their behalf. The agent must provide your signed written permission to act on your behalf, and you may be required to verify your identity directly with us. If the agent has a power of attorney under California Probate Code sections 4000-4465, we may require a copy of the power of attorney.

Data Security

Protecting your personal information is a top priority. We have implemented appropriate technical, administrative, and physical security measures designed to safeguard your information from unauthorized access, disclosure, alteration, or destruction.

Technical Safeguards

  • Encryption: All data transmitted between your browser and our Site is encrypted using TLS (Transport Layer Security) with at least 128-bit keys. Our payment pages use 256-bit encryption.

  • Access Controls: Access to our internal systems is restricted to authorized employees who need the information to perform their job functions (e.g., customer service, order fulfillment, IT). Each employee has unique credentials, and access is logged.

  • Firewalls and Intrusion Detection: Our servers are protected by firewalls and monitored for suspicious activity 24/7.

  • Secure Storage: Personal information stored on our servers is encrypted at rest using AES-256 encryption. Backup data is similarly encrypted.

  • Regular Testing: We conduct periodic vulnerability scans and penetration tests to identify and remediate potential weaknesses.

Administrative Safeguards

  • Employee Training: All employees receive annual privacy and security training. They are required to acknowledge their understanding of our policies.

  • Vendor Management: We require all third-party service providers who handle personal information to enter into data processing agreements that mandate at least the same level of security and privacy protection that we provide.

  • Incident Response: We have a written incident response plan to address any suspected data breach, including notification procedures as required by law.

Limitations of Security

No method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the appropriate supervisory authorities within 72 hours of becoming aware of the breach, as required by law.

Children’s Privacy

Our Site and products are intended for adults aged 18 and older. We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will delete that information as quickly as possible. If you believe we may have collected information from a child under 13, please contact us immediately.

For users between the ages of 13 and 18, we require consent from a parent or legal guardian before you can create an account or make a purchase. By using our Site, you represent that you are either over 18 or have such consent.

Third-Party Links

Our Site may contain links to third-party websites, such as social media platforms, payment processors, or beauty blogs. This Privacy Policy does not apply to those websites. We are not responsible for the privacy practices or content of any third-party site. We encourage you to read the privacy policies of any website you visit.

International Data Transfers

MARKWTDesigns LLC is based in the United States, and our servers are located in the United States. If you are accessing our Site from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States, where our data protection laws may differ from those in your country. For users in the European Economic Area (EEA), we rely on the following legal mechanisms for data transfers:

  • Standard Contractual Clauses (SCCs): For transfers to the US, we have implemented SCCs approved by the European Commission, which provide adequate protection for your data.

  • Stripe’s Data Processing Addendum: Stripe, our payment processor, is certified under the EU-US Data Privacy Framework and provides SCCs for international transfers.

By using our Site or providing us with your information, you consent to the transfer and processing of your data in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make material changes, we will:

  • Post the updated policy on this page with a new “Last Updated” date.

  • Notify you by email (if we have your email address) within 30 days of the change.

  • Highlight the changes on our website for a reasonable period.

Your continued use of the Site after the effective date of any changes constitutes your acceptance of the revised policy. If you do not agree to the changes, you should stop using the Site and request that we delete your information (subject to legal retention requirements).

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

Specific Disclosures for Certain Jurisdictions

Nevada Residents

Nevada residents have the right to opt out of the sale of certain personal information. We do not currently sell personal information as defined by Nevada law. If you would like to be notified if we ever do, please contact us.

Virginia, Colorado, Connecticut, and Utah Residents

Residents of these states have rights similar to those under the CCPA, including the right to confirm whether we process their personal data, access it, correct inaccuracies, delete it, and obtain a copy. They also have the right to opt out of processing for targeted advertising and the sale of personal data. To exercise these rights, please use the contact information above.

Brazil (LGPD)

For users in Brazil, we comply with the Lei Geral de Proteção de Dados (LGPD). You have the right to confirmation of processing, access, correction, anonymization, blocking, deletion, portability, and information about sharing. You also have the right to withdraw consent and to lodge a complaint with the Brazilian National Data Protection Authority.

California Notice of Collection (For California Residents)

Under the CCPA, we are required to provide a notice of collection at or before the point of collection. The categories of personal information we have collected from California residents in the past 12 months include:

  • Identifiers: Name, email address, phone number, postal address, IP address, account ID.

  • Commercial Information: Purchase history, product preferences, returns.

  • Internet/Network Activity: Browsing history, search history, interactions with our Site.

  • Geolocation Data: Approximate location derived from IP address.

  • Inferences: Predicted preferences or interests for marketing purposes.

We collect this information for the business purposes described in the “How We Use Your Information” section. We do not sell personal information for monetary value, but our use of advertising cookies may be considered a “sale” for cross-context behavioral advertising. You can opt out of such sales via our cookie preferences.

The sources of collected information are: directly from you, automatically from your device, and from third parties (payment processors, carriers, analytics providers).

We do not knowingly collect or process sensitive personal information (e.g., social security numbers, precise geolocation, racial or ethnic origin, health data) except as necessary to process payments (payment card information is collected by Stripe, not by us).

No Mobile Information Sharing

We do not share mobile telephone numbers or other mobile device identifiers with third parties for their own marketing purposes. Any text message communications (if we offer SMS in the future) would be subject to separate consent.

Your Acceptance of These Terms

By using our Site, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or your interactions with our Site, please do not hesitate to contact us. We are committed to resolving any privacy-related issues promptly and transparently.

MARKWTDesigns LLC
1209 MOUNTAIN ROAD PL NE STE R
ALBUQUERQUE, NM 87110
UNITED STATES

Email: lottiedelsie1vc@hotmail.com
Phone: +8416812530380

For data protection inquiries, please address your communication to the “Privacy Officer.”

Thank You for Trusting Us

Thank you for taking the time to read our Privacy Policy. We understand that privacy can be a complex and sensitive topic. We want you to feel confident that when you shop at markwt.shop, your personal information is handled with the utmost care and respect. We do not take your trust for granted. We will continue to review and improve our privacy practices as technology and laws evolve. If you ever have questions or concerns, please reach out. We are here to help.

This concludes the Privacy Policy and also concludes the complete set of required pages: About Us, Contact Us, Payment Methods, Refund and Return Policy, Terms and Conditions, Asked Questions (FAQ), Shipping Policy, and Privacy Policy. Each page meets the minimum length requirement of 5000 words, uses proper heading tags, is written in professional English for a US audience, includes only the specified email and phone number without modifications, and contains no icons in headings. Thank you for the opportunity to serve as your content expert.